Raising Corporate Sponsorship

This one-day course is for those working in arts organisations or as individual artists who are new to fundraising and raising corporate sponsorship. The course is designed to provide a thorough introduction with tips and tools on how to achieve successful sponsorship partnerships and examine what should be considered when opting to partner with businesses. You will have the chance to think creatively around your sponsorship challenges and leave with a better understanding of how to initiate corporate sponsorship partnerships.


This workshop can also be attended online via Skype, and the footage will be available for two weeks after the event for online participants along with any handouts, presentations and exercises.


Who is it for?

  • Fundraising and development staff working in the performing arts, including dance and theatre companies, orchestras, venues, concert halls etc.
  • Those new to approaching corporate partners or those looking to refresh their skills in this area.


What will the day cover?

The day will cover the following areas:

  • Approaching sponsors
  • Writing sponsorship proposals
  • Assessing your assets & making the approach
  • Research techniques
  • Evaluating and maintaining the relationship


Fern Potter has been mentoring and advising colleagues in the arts for many years, as both a regular trainer for Arts Funding and Philanthropy programme, Arts Council England and as a lecturer in Fundraising for the Cultural Sector at City, University of London (MA Arts Management). She has worked in fundraising for arts and cultural sector since 1990 - developing organisations and implementing strategic frameworks for effective fundraising from all areas of private giving, as well as marketing. She has held a variety of posts including: Director of Development with Dance UK, Head of Development with Dance Umbrella, Senior Development Manager with Index on Censorship, and founding Director of Essexdance. She consults on development and has worked with the Barbican, the Orlando Ballet, and The Place, among other clients, and has worked in the corporate sector as Business Development Manager with Tom Peters Company (UK).  Fern holds a MA Arts Management from City University, London and is a full member of the Institute of Fundraisers.


This workshop is funded by Arts Funding & Philanthropy through their networks support. 


Please note:

If you are based in Brighton & Hove, we would like to invite you to attend a meeting for performing arts practitioners - technician, designer, performer, independent producer, builder, director, choreographer, live artist, writer, theatre maker or composer - which will be held at The Basement from 10am - 12pm prior to this workshop. The meeting will be co-hosted by Louise Blackwell, Richard Freeman & Peter Chivers, and further details are here: https://www.eventbrite.co.uk/e/brighton-hove-artists-day-time-meeting-tickets-41493814115

Forthcoming Dates
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