Create a tracking pixel with Twitter

Please Note - These articles are for the use of Event Organisers only

Get the most from your paid advertising with Twitter Ads by tracking your booking conversions using a Twitter tracking pixel

You'll need to create a Twitter Pixel ID via your Twitters Ads account.

1. Log in to your Twitter Ads account at

2. Select the "Tools menu" menu at the top of the page and choose the "Conversion tracking" menu option.

3. Click "Create new conversion event"

Please note: if you have already created a Twitter Pixel ID, open an existing conversion event to find it.

4. When creating the new conversion event, select the "universal website tag" option and track "all website visits". Agree to the terms and conditions and click "save conversion event".

5. Copy your Twitter Pixel ID.

The Twitter Pixel ID is usually 5 characters (digits and letters). Copy the Twitter Pixel ID contained in the code twq('init', 'XXXXX')

6. Log in to your TicketSource dashboard and select the "Settings |Analytics and Tracking" menu option. Tick the option "Enable Twitter pixel tracking on box office pages", enter the Twitter Pixel ID and click "save changes".

Your Twitter Pixel will track completed bookings for your TicketSource event.

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Category: Getting Started

Keywords: tracking pixel, conversion, twitter ads

Last modified on Thu 25 April 2019