The co-created life: meaning, purpose and learning

Toni Hilton, Professor in Marketing and Head of the Brighton Business School, presents her inaugural lecture

The co-created life: meaning, purpose and learning 
Service-Dominant Logic argues that Service is the basis of all exchange. Service is defined as the process of using one’s resources for the benefit of another and envisages active roles for all participants in the service exchange. Service outcomes are co-created by the integration of the resources of the participating actors. Actors’ resources have value potential that attract the resources of others. Resource integration leads to resource modification that can enhance an actor’s resources and value potential for future exchanges. We will explore co-creation as a learning process and consider how co-creation might bring meaning and purpose to daily life.

This free lecture will be followed by a networking reception.
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